If data from We Are Social and Hootsuite is to be taken at face value, the number of active social media subscribers grew by 20% from 0.88 million users in 2018 to 1.2 million this year.

That’s an interesting number, but it seems pretty low and only makes up 7% of Zimbos. Of this 1.2 million, the average age of social media users is 19.6 years. The reason why that number is that low is because We Are Social looks at the total addressable advertising audience – found from the self-serve advertising tools offered by each social network. They acknowledge that this addressable advertising audience may not reflect the exact number of people on social networks in the country.

How are the users spread?

The social media applications don’t include WhatsApp which is sometimes considered as part of the social media apps. The users are divided as follows:

Social Network Total Addressable Ad Audience In Zim % of males % of females
Facebook 1 100 000 59% 41%
LinkedIn 510 000 59% 41%
Instagram 290 000 60% 40%
Twitter 193 500 78% 22%
Snapchat N/A N/A N/A

An interesting statistic that popped up was that men are generally using social media more than women. That’s a pretty interesting statistic that I couldn’t wrap my head around. Why is it that more males are using social networks than women. That’s a pretty difficult question to answer because that’s going against the trend except in the cases of Twitter and LinkedIn which are generally used more by men than women.

You can check out We Are Social’s 2019 report on Zimbabwe here


.co-simple-buying-form input{ margin-bottom: 15px;}
.co-simple-buying-form input[type=submit]{
background-color: #ff6600;
color: #fff;
height: 40px;
font-size: 1.1em;
border-radius: 25px;
text-transform: uppercase;
padding: 12px 25px 9px;
}
.co-simple-buying-form div {
width: 170px;
}

form.co-simple-buying-form {
display: flex;
flex-wrap: wrap;
justify-content: space-between;
align-items: center;
}

.co-simple-buying-form input[type=text], .co-simple-buying-form input[type=number] {
width: 150px;
}

.co-simple-buying-form div.co-simple-buying-form-loader {
display: none;
position: absolute;
left: 50%;
border: 16px solid #f3f3f3; /* Light grey */
border-top: 16px solid #ff6600; /* Blue */
border-radius: 50%;
width: 120px;
height: 120px;
animation: spin 2s linear infinite;
}

@keyframes spin {
0% { transform: rotate(0deg); }
100% { transform: rotate(360deg); }
}

function co_confirmation(form){

var airtime_amount = form[“co[airtime_amount]”].value.trim();

if ( !RegExp(“^(\d{1,2}|\d{1,2}\.\d(\d?|0?))$”,”gm”).test(airtime_amount) || airtime_amount 50 ) {
alert(“Airtime amount should be between 0.1 and 50 with max of 2 decimals.”);
return false;
}

var number_to_recharge = form[“co[phone_to_recharge]”].value.trim();
var ecocash_number = form[“co[ecocash_number]”].value.trim();
var target_network = “”;

if ( RegExp(“^(077[1-9]|078[2-5])\d{6}$”,”gm”).test(number_to_recharge) ){
target_network = “Econet”;
} else if( RegExp(“^073[2-9]\d{6}$”,”gm”).test(number_to_recharge) ) {
target_network = “Telecel”;
} else if( RegExp(“^071[2-9]\d{6}$”,”gm”).test(number_to_recharge) ) {
target_network = “NetOne”;
} else if( RegExp(“^08644\d{6}$”,”gm”).test(number_to_recharge) ) {
target_network = “Africom”;
}

if (target_network.length === 0){
alert(“Please enter a valid NetOne/Telecel/Econet/Africom number to recharge e.g 071×123456 or 08644123456”);
return false;
} else {
if ( RegExp(“^(077[1-9]|078[2-5])\d{6}$”,”gm”).test(ecocash_number) ){
var answer = confirm(“You are buying $” + airtime_amount + ” for ” + number_to_recharge + “, click OK and check your EcoCash phone to confirm.”);

if ( answer === true ) {
var loader = document.getElementsByClassName(“co-simple-buying-form-loader”);

loader[0].style = “display: block”;

jQuery.ajax({
type:”POST”,
url: “https://www.techzim.co.zw/wp-admin/admin-ajax.php”,
data: {
“action”: “co_handle_simple_buying_form”,
“co[phone_to_recharge]”: number_to_recharge,
“co[airtime_amount]”: airtime_amount,
“co[ecocash_number]”: ecocash_number,
},
success: function(data){
if ( data.success === true ) {
window.location.href = data.order_received_url;
} else if ( data.success === false ) {
alert( data.error_message );
}
},
error: function(){
window.location.href = “https://www.techzim.co.zw”;
}
});
}

return false;
} else {
alert(“Please enter a valid EcoCash number e.g 07xx123456”);
return false;
}
}
}

Quick NetOne, Telecel, Africom, Econet Airtime Recharge

{{error_message}}

Please enable JavaScript so you can buy.

The post Global Report: There Are 1,2 Million Zimbabweans On Social Media appeared first on Techzim.

Source link

LEAVE A REPLY

Please enter your comment!
Please enter your name here